Creative explorer
Caleidoscopic ruler
Client
Aformatum
Year
2020
Category
Industrial design
Much like the explorers in the old days, who were looking for new lands and new frontiers on the horizon, creators today are the driving force that brings the biggest changes to our lives.
Seeking inspiration can be difficult in a confined office environment, so we created an instrument to bring a sense of exploration and playfulness into creative process.
The ruler is a simple 1cm x 1cm extruded aluminium profile. Matte finish on the outside provides enough contrast for slight engravings to be visible and glossy surface on the inside creates kaleidoscopic effect by reflecting a square image multiple times. No moving parts, no glass, just a single piece of metal with precise markings to become a tool for both: looking for ideas and turning them into reality.
Anodizing provides protection from scratches, while the lack of moving parts ensures that the product is timeless.
